The biggest watch and jewelry trade fair in the world, dating back to the year 1917. That is more than a 100 years of tradition. I was taken aback by the magnitude. I knew that it would be big since most of the luxury watch and jewelry brands of the world were participating but I did not expect it to be so grand! Especially in a country like Switzerland where everything is generally on a much smaller scale. But I guess when you think of watches, you think of Switzerland. It feels almost like a celebration of the watch industry and as the name suggests, it really is a world of its own.
You cannot miss the main entrance. You look up in the sky and the open roof looks like a huge watch bezel. The scale really depicts the opulence of it all. Once you enter the hall, get your tickets (CHF 60 for a day) and finally walk inside the gates, you are free to explore any of the numerous booths on display. For a minute it really made me feel like I was at an airport with a lot of time on my hands. Except that there is no duty free shopping. Actually there is no shopping. You are not there to buy the watches or the jewelry. Baselworld is really an exhibition. The biggest watch and jewelry brands are here to showcase their latest creations. It is kind of like the Paris fashion week for watches and jewelry. Rolex, Tag Heuer, Hublot, Patek Philippe, Cartier, Gucci, you name the brand and its there. The one brand that was missing this year was Omega. There is a huge selection of products from a wide range of price. The biggest brands of the world choose this platform to launch their new products and you are one of the first few to see them. It really is a watch lover’s paradise. If you are looking to buy a watch, here is an opportunity to get greater insights into the brands of your choice. We spent quite a bit of time at the Rolex exhibition and I can say that I now have a fairly good idea of the options available within my price range.
One of the best exhibitions this year was by Citizen. The beautiful gold watch parts dropping down from the sky like rays of light. It was very well done. We spent a fair amount of time at the booth taking pictures of the beautiful installation and exploring the new collections.
The fair is not just about the brands showcasing their products. It is a lot more than that. We were really interested in watching the fashion show but we couldn’t make it in time for the last show. Imagine the irony…we reached late for a watch show! That’s the price you pay when you travel with kids. If you check out the events calendar on their website, there are a lot of activities chalked out for the day. The best thing is to download their free Baselworld official app from the apple store. It lets you know all about the events scheduled for the day and the various brands showcasing their collections. If you would really like to experience Baselworld you must spend a day there and make sure you download the app one day before, plan your day and start early the next day!
I will come back soon with my next adventure. Till then keep exploring and bon voyage!